Revista GEON
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Examinando Revista GEON por Autor "Duana Avila, Danae"
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Publicación Acceso abierto La Competitividad en una Empresa Forestal Comunitaria(Revista GEON (Gestión, Organizaciones y Negocios), 2020-01-20) Hernandez Bautista, Victor; Duana Avila, Danae; Santiago López, ZenónForest utilization plays a fundamental role for the supply of raw material to the forest industry and the socio-economic development of forest communities, given its natural potential in providing goods and services. There are several studies of forest management, but few on competitiveness of productive chains. The present investigation was carried out in the forest community of Capulalpam de Méndez, Ixtlán, Oaxaca, Mexico and is considered a non-experimental design because the phenomenon was observed as it occurs in its natural context, to later analyze it without manipulating variables The results obtained show that the indicators: Productivity, product quality, profitability and market share, with values of 0.75, 0.75, 0.70 and 0.62 respectively, are the most important indicators that determine the achievement of the company's competitiveness.Publicación Acceso abierto Medición del Clima Organizacional en una Pyme del Sector Servicios de la Región Centro de Hidalgo(Revista GEON (Gestión, Organizaciones y Negocios), 2020-01-20) Rodríguez Martínez, Jocelyn Estrella; Martínez Muñoz, Enrique; Duana Avila, Danae; Hernández Gracia, Tirso JavierIn recent years, SMEs have increased, mainly those in the service sector, which offer innumerable opportunities to stimulate growth and employment in a country. However, despite the fact that SMEs are the fundamental pillar of modern organizations, their growth has slowed in recent years due to the low productivity they have had. One of the weaknesses of SME managers is not considering their employees as internal customers, they forget that they reflect the company's philosophy, values, quality and service; therefore, they neglect the work environment and employers assume that they provide their employees with the necessary tools to carry out their duties and perform properly. In the present investigation, the study to measure the organizational climate in an SME in the service sector of the state of Hidalgo is proposed, through the application of a questionnaire to its workers, in order to know the perception that they have about the environment that surrounds them in the company. Once the information was processed, alarming results were obtained, which indicated that the company has an organizational climate with a low level, this means that the employees lack motivation, commitment and are not satisfied. Given this analysis, their leaders could implement actions to drive the management of changes in their work environment and manage to plan techniques that influence workers so that there is a feeling of belonging that motivates them to improve their performance and thus increase productivity, services are optimized to be more competitive and the permanence of the company in the market is ensured.Publicación Acceso abierto Normatividad de la Ley de Patentes y Marcas: Una Perspectiva Mexicana(Revista GEON (Gestión, Organizaciones y Negocios), 2019-07-16) Sánchez Cortes, Rogelio Alberto; Vallejo Hernández, Laura; Duana Avila, DanaeThe patent is a complex legal tool that is part of the intellectual right, it is officially recognized to someone an invention and the rights that derive from it, we define the patent concept, we describe the Mexican system and we show the situation that the brands keep in Mexico. The theory shows that the economic benefits derived from the exploitation of the patent and the resulting inventions for public and private dissemination and use must be with benefits to society, which will raise the technical level of a country.Publicación Acceso abierto Planeación de la Auditoria Administrativa(Revista GEON (Gestión, Organizaciones y Negocios), 2019-01-25) Vázquez Fernández, Enrique; Flores Lujan, Nelly; Duana Avila, DanaeWe study the determination of the course of action to be followed in the development of an Administrative Audit, determining the principles that serve to guide and mark the sequence of operations necessary to carry it out. In the first place, we are going to determine the indispensable research activities for the planning of the Administrative Audit, presenting them in the order that in our opinion is the most logical. First, the preliminary investigation, then previous interviews and as a fundamental part two points that converge in the core of this section the definition of the area to investigate and determination of the details to study.