Revista GEON
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Examinando Revista GEON por Autor "Buentello Martínez, Clara Patricia"
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Publicación Acceso abierto La Atención al Cliente, el Servicio, el Producto y el Precio como Variables Determinantes de la satisfacción del Cliente en una Pyme de Servicios(Revista GEON (Gestión, Organizaciones y Negocios), 2019-07-16) Valenzuela Salazar, Nemecio Lorenzo; Buentello Martínez, Clara Patricia; Gomez, Lilia Alanis; Villareal Sánchez, VeronicaService quality has become very important in recent years in all businesses, because customers currently have very high expectations and skills are higher, as each company tries to match or exceed these expectations. Good quality services must be offered and anticipated to respond to a broad range of customer needs. Service quality is not only about how to manage a product, but how to serve customers before and after handling. That is why quality in the service is used in organizations as a tool for differentiation.Publicación Acceso abierto Comunicación Organizacional Interna y su Relación con la Satisfacción de los Empleados de una Empresa Concesionaria de Automóviles de Piedras Negras Coahuila(Revista GEON (Gestión, Organizaciones y Negocios), 2020-01-20) Valenzuela Salazar, Nemecio Lorenzo; Buentello Martínez, Clara Patricia; Villarreal Sánchez, Verónica Lizzeth; Ruiz Briones, Claudia TeresaCommunication within an organization is of the utmost importance since through it the strategies are deployed in order that all its workers reach the company objectives. The objective of this investigation is to analyze how this internal communication relates to the satisfaction of the employees and their superiors of the Piedras Negras Coahuila car dealership. This study is descriptive and correlational, a survey was used to collect the perceptions of all employees if the company. The result of the investigation shows that the employees are satisfied with the internal communication that takes place between the same colleagues as well as with their superiors