Publicación: Las percepciones del consumidor sobre la responsabilidad social empresarial en el sector bancario: análisis por género
dc.contributor.author | Otero Gómez, María Cristina | spa |
dc.contributor.author | Giraldo Pérez, Wilson | spa |
dc.date.accessioned | 2022-07-11T23:46:23Z | |
dc.date.accessioned | 2024-07-25T18:11:13Z | |
dc.date.available | 2022-07-11T23:46:23Z | |
dc.date.available | 2024-07-25T18:11:13Z | |
dc.date.issued | 2022-07-11 | |
dc.description.abstract | Objetivo: conocer, a partir de las diferencias por género, las percepciones que tienen los consumidores en relación con las prácticas de responsabilidad social adelantadas por algunos bancos que operan en Colombia. Método: Se ha desarrollado un estudio cuantitativo que analiza una muestra por conveniencia de 588 cuentahabientes. Resultados: En términos generales, ambos géneros están de acuerdo en que los bancos deben mantener una posición competitiva fuerte, siempre y cuando contribuyan al crecimiento económico del país.  Discusiones: la literatura científica y empresarial revela un creciente interés por ahondar en el impacto de la responsabilidad social empresarial. La conceptualización general refiere que las empresas deben cumplir no solamente con los objetivos económicos sino con los legales, ambientales, éticos y filantrópicos. Conclusiones: Se concluye que los hombres perciben de mejor manera el comportamiento ético del banco y que las mujeres otorgan una percepción más favorable al cumplimiento de los aspectos legales por parte de la entidad financiera. | spa |
dc.description.abstract | Objective: to determine, based on gender differences, the perceptions that consumers have regarding the social responsibility practices of some banks operating in Colombia. Method: A quantitative study was developed to analyze a convenience sample of 588 account holders. Results: In general terms, both genders agree that banks should maintain a strong competitive position, if they contribute to the economic growth of the country.  Discussion: The scientific and business literature reveals a growing interest in delving into the impact of corporate social responsibility. The general conceptualization refers that companies should comply not only with economic objectives but also with legal, environmental, ethical, and philanthropic ones. Conclusions: It is concluded that men perceive the ethical behavior of the bank in a better way and that women give a more favorable perception to the compliance of legal aspects by the financial entity. | eng |
dc.format.mimetype | application/pdf | spa |
dc.format.mimetype | text/html | spa |
dc.identifier.doi | 10.22579/2619-614X.818 | |
dc.identifier.eissn | 2619-614X | |
dc.identifier.uri | https://repositorio.unillanos.edu.co/handle/001/3532 | |
dc.identifier.url | https://doi.org/10.22579/2619-614X.818 | |
dc.language.iso | spa | spa |
dc.publisher | Universidad de los Llanos | spa |
dc.relation.bitstream | https://revistas.unillanos.edu.co/index.php/conuco/article/download/818/896 | |
dc.relation.bitstream | https://revistas.unillanos.edu.co/index.php/conuco/article/download/818/897 | |
dc.relation.citationedition | Núm. 1 , Año 2021 : Revista Boletín el Conuco | spa |
dc.relation.citationissue | 1 | spa |
dc.relation.citationvolume | 4 | spa |
dc.relation.ispartofjournal | Revista "Boletín el Conuco" | spa |
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dc.rights | Revista "Boletín el Conuco" - 2022 | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | spa |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/4.0/ | spa |
dc.source | https://revistas.unillanos.edu.co/index.php/conuco/article/view/818 | spa |
dc.subject | Corporate social responsibility | eng |
dc.subject | consumer behavior | eng |
dc.subject | consumer perceptions | eng |
dc.subject | Responsabilidad social empresarial | spa |
dc.subject | comportamiento del consumidor | spa |
dc.subject | percepciones del consumidor | spa |
dc.title | Las percepciones del consumidor sobre la responsabilidad social empresarial en el sector bancario: análisis por género | spa |
dc.title.translated | Consumer perceptions of corporate social responsibility in the banking sector: analysis by gender | eng |
dc.type | Artículo de revista | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_6501 | spa |
dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
dc.type.content | Text | spa |
dc.type.driver | info:eu-repo/semantics/article | spa |
dc.type.local | Journal article | eng |
dc.type.redcol | http://purl.org/redcol/resource_type/ARTREF | spa |
dc.type.version | info:eu-repo/semantics/publishedVersion | spa |
dspace.entity.type | Publication | spa |