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La coinnovación en la relación productor de café y proveedor: caso del departamento del Meta

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dc.contributor.authorMolano , Elda Lilian Molano Molanospa
dc.contributor.authorArosa Carrera, Charles Robinspa
dc.contributor.authorVargas Bacci, Martha Lucíaspa
dc.date.accessioned2021-07-08T00:00:00Z
dc.date.available2021-07-08T00:00:00Z
dc.date.issued2021-07-08
dc.description.abstractRecientemente, el estudio de las relaciones comerciales desde el paradigma del marketing relacional ha tenido acogida en los agronegocios, pues busca comprender la importancia de las relaciones comerciales entre productor y proveedor. Así, el propósito de este artículo fue caracterizar el comportamiento de las distintas dimensiones de la calidad a partir de la relación comercial y sus variables. La metodología tuvo un enfoque descriptivo de tipo concluyente, con enfoque funcionalista. Para ello, se realizó una revisión documental general del sector del café en el departamento del Meta, junto con 41 encuestas a productores y 3 entrevistas a coordinadores de cadena. Los hallazgos se capitalizaron en la calidad, la innovación y la coinnovación entre productores de café y proveedores.spa
dc.description.abstractRecently, the study of commercial relations from the relational marketing paradigm has been embraced in agribusiness as it seeks to understand the importance of commercial relations between producer and supplier. Thus, the purpose of this article was to characterize the behavior of the different dimensions of quality from the commercial relationship and its variables. The methodology had a descriptive approach of a conclusive type, with a functionalist approach. To achieve this, a general documentary review of the coffee sector in the department of Meta was carried out, along with 41 surveys of producers and 3 interviews with supply chain coordinators. The findings were capitalized on quality, innovation and co-innovation between coffee producers and suppliers.eng
dc.format.mimetypeapplication/pdfspa
dc.identifier.doi10.22579/2619-614X.991
dc.identifier.eissn2619-614X
dc.identifier.urlhttps://doi.org/10.22579/2619-614X.991
dc.language.isospaspa
dc.publisherUniversidad de los Llanosspa
dc.relation.bitstreamhttps://revistas.unillanos.edu.co/index.php/conuco/article/download/991/1051
dc.relation.citationeditionNúm. 2 , Año 2021 : Julio-Diciembrespa
dc.relation.citationissue2spa
dc.relation.citationvolume4spa
dc.relation.ispartofjournalRevista "Boletín el Conuco"spa
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dc.rightsRevista Boletín el Conuco - 2021spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/spa
dc.sourcehttps://revistas.unillanos.edu.co/index.php/conuco/article/view/991spa
dc.subjectco-innovationeng
dc.subjectcoffeeeng
dc.subjectcommercial relationeng
dc.subjectproducereng
dc.subjectsupply chaineng
dc.subjectcadena de suministrospa
dc.subjectcaféspa
dc.subjectcoinnovaciónspa
dc.subjectproductorspa
dc.subjectrelación comercialspa
dc.titleLa coinnovación en la relación productor de café y proveedor: caso del departamento del Metaspa
dc.title.translatedCo-innovation in the coffee producer-supplier relationship: the case of the department of Metaeng
dc.typeArtículo de revistaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_6501spa
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/articlespa
dc.type.localJournal articleeng
dc.type.redcolhttp://purl.org/redcol/resource_type/ARTREFspa
dc.type.versioninfo:eu-repo/semantics/publishedVersionspa
dspace.entity.typePublicationspa

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