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Examinando por Materia "INVESTIGACION"

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  • Miniatura
    PublicaciónAcceso abierto
    Normatividad de la Ley de Patentes y Marcas: Una Perspectiva Mexicana
    (Revista GEON (Gestión, Organizaciones y Negocios), 2019-07-16) Sánchez Cortes, Rogelio Alberto; Vallejo Hernández, Laura; Duana Avila, Danae
    The patent is a complex legal tool that is part of the intellectual right, it is officially recognized to someone an invention and the rights that derive from it, we define the patent concept, we describe the Mexican system and we show the situation that the brands keep in Mexico. The theory shows that the economic benefits derived from the exploitation of the patent and the resulting inventions for public and private dissemination and use must be with benefits to society, which will raise the technical level of a country.
  • Miniatura
    PublicaciónAcceso abierto
    Planeación de la Auditoria Administrativa
    (Revista GEON (Gestión, Organizaciones y Negocios), 2019-01-25) Vázquez Fernández, Enrique; Flores Lujan, Nelly; Duana Avila, Danae
    We study the determination of the course of action to be followed in the development of an Administrative Audit, determining the principles that serve to guide and mark the sequence of operations necessary to carry it out. In the first place, we are going to determine the indispensable research activities for the planning of the Administrative Audit, presenting them in the order that in our opinion is the most logical. First, the preliminary investigation, then previous interviews and as a fundamental part two points that converge in the core of this section the definition of the area to investigate and determination of the details to study.